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Saturday, March 26 • 11:00am - 12:30pm
Exploiting Information Visualization to Reveal the Dynamism of Entrepreneurial Processes

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This interactive workshop examines information visualization as an innovative pedagogical tool in entrepreneurship education. The workshop demonstrates how data-rich visualizations of entrepreneurship phenomena can enable student understanding of foundational entrepreneurship content, including processes of creative destruction, innovation-based competition and industry evolution. The growing field of information visualization, an offshoot of scientific visualization, examines how data-rich representations of complex phenomena can drive new insights and hypotheses. In the words of Ben Schneiderman, "Information visualization gives you answers to questions you didn't know you had." In a highly visual presentation, workshop participants will be engaged to discuss, explore and critique a visual approach to teaching entrepreneurship. The workshop advances the field of entrepreneurship education by considering the needs of visual learners and the untapped potential of new media in entrepreneurship education.

Saturday March 26, 2011 11:00am - 12:30pm EDT

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