The non-human world provides us with a limitless--and largely untapped--reservoir for inspiration. To help access these valuable lessons from nature, companies are turning to a methodology known as biomimicry. According to estimates from Bharat Bhushan, director of Ohio State University's Nanoprobe Laboratory for Bio and Nanotechnology & Biomimetics, between 2005 and 2008 alone, the top 100 biomimetic products netted $1.5 billion in profits. To capitalize on biomimicry's promise, universities must train future practitioners in this valuable new methodology. At Arizona State University, InnovationSpace is integrating biomimicry as the primary methodology for furthering sustainable innovation in new product development. At the same time, we are engaging partners across campus to develop additional curricula in biomimicry as well as to stimulate interest in using biomimicry in fundamental and applied biomimicry-based research.This paper describes our efforts to pioneer biomimicry's groundbreaking approach to sustainability in a major university.