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Thursday, March 24 • 11:00am - 12:30pm
Sustaining Innovation

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Innovation has become a "cool" word for business and enterprise in the last decade, with gurus around the world advocating innovation as a catalyst for change. But an idea requires both creative and critical thinking processes in order to become an innovation. Sathikh (2010) established the relationship between creativity and innovation and the need for capabilities beyond creativity. Sustaining innovation requires a concerted effort in human capital built around what Smith II (2009) calls "analytic" and "creative" types, managed very much like in a beehive.In this paper, the author outlines important elements for sustaining innovation such as team composition, skill and knowledge, motivation and inspiration, guide and leader, vision and focus, action and results, mapping them as a visual representation, building on his earlier visual model connecting creativity and innovation.

Thursday March 24, 2011 11:00am - 12:30pm EDT

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