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Saturday, March 26 • 11:00am - 12:30pm
Teaching Effectual Entrepreneurship

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This highly interactive workshop will focus on introducing participants to the existing research and teaching materials on effectuation. Effectuation consists of a set of heuristics and tactics used by expert entrepreneurs culled from a cognitive science-based study of founders of companies in a wide variety of industries. The ventures these entrepreneurs had founded ranged in size from $200 million to $6.5 billion. The principles of effectuation constitute an inversion of ideas commonly assumed to be at the core of entrepreneurship. The research that led to the development of effectual logic involves over a dozen scholars from around the world and about a decade of data gathering using several different methods. Currently about a hundred educators around the world are teaching effectuation and also developing teaching materials, many of which are now available through the textbook Effectual Entrepreneurship as well as through www.effectuation.org.

Saturday March 26, 2011 11:00am - 12:30pm EDT

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