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Friday, March 25 • 9:00am - 10:30am
Workshop on Systematic Innovation Tools

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Much of entrepreneurship education focuses on the execution of an idea, yet many academic experiences equip students with very few, if any, concept generation techniques beyond classic brainstorming. Much of the corporate focus on innovation and intrapreneurship relates to business processes and metrics placed on corporate performance with regard to new products. The presenters believe that more intrapreneurs and entrepreneurs would succeed if they followed a structured ideation process. Thus, the presenters have been incorporating a number of systematic innovation techniques into the courses they teach in product development, innovation and creativity, and capstone design. These tools include anthropological research, painstorming, bisociation, the Kano model, axiomatic design, the trimming technique, parameter analysis, nonlinear design, DeBono's Six Hats technique, biomimicry, TRIZ, lateral benchmarking, and the Blue Ocean Strategy.This workshop will briefly introduce innovation techniques and invite participants to try several of them during the workshop.

Friday March 25, 2011 9:00am - 10:30am EDT

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